KENSINGTON Madrid / News / KENSINGTON grants further licence for Madrid

KENSINGTON grants further licence for Madrid

Just a short time after the award of the master license for the region of Andalusia, KENSINGTON Finest Properties International is pleased to report another expansion success on the Spanish mainland.

Only five months after opening its first KENSINGTON branch in Madrid, the company is pleased to announce the opening of another location in the Spanish capital with the granting of the license for La Moraleja-Madrid North.

The franchisee for this affluent residential area in the north of Madrid is Eduardo González-Salamanca. The entrepreneur holds a degree in Pharmacy, a Master’s in Biotechnology and an MBA, and is the co-founder of a pharmaceutical consulting firm and two other automotive companies.

In 2017, he recognized the potential of the ever-growing real estate sector in the Spanish market. As a division manager, he joined a competitor and gained extensive experience in this field since then.

When the 50-year-old heard about KENSINGTON, he seized the opportunity for his next career move: “After having extensive conversations with Pablo Lopez Perez, Master Franchisee for the Madrid region, I quickly recognized the potential of this ever-growing brand. The company’s philosophy, starting with customer service and ending with the management and training of franchisees & employees excited me because, just like me, KENSINGTON strives for excellence in all areas. KENSINGTON has the necessary structures, the right business philosophy as well as the know-how to become one of the market leaders in high quality real estate in the shortest possible time, also in mainland Spain.”

Pablo López Pérez together with Eduardo González-Salamanca and Shujat Sarwar, KENSINGTON Head of Franchise, at the signing of the licence contract in Madrid.

Pablo Lopez Perez, KENSINGTON Master Franchisee for Madrid, is also pleased with the newly acquired partner: “Eduardo is an experienced entrepreneur who shares the values as well as the vision of our company and the passion that is indispensable for this profession. I am sure he will make his license a success and represent the KENSINGTON brand with dignity in his region.”

The opening of a showroom in La Moraleja is planned for April 2022. Interested buyers and sellers can already contact Eduardo via the following mail address:

KENSINGTON Finest Properties International AG has specialised in the marketing of high-quality real estate for more than 23 years. Since 2011, the company has been growing internationally through granting franchise licences and is now represented in more than 75 locations in Germany, Switzerland, Austria, the Balearic Islands and the Spanish mainland, as well as in Dubai. In 2021, commission turnover in residential real estate more than doubled from the previous year with growth of 108%, while the average purchase price per transaction increased by 37.5%.

In addition to the real estate sector, the KENSINGTON Group includes a mergers & acquisitions company (, an art company (, and a family office ( KENSINGTON is also the publisher of the lifestyle magazine OnLOCATION. (

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