Acquiring a master licence involves the independent, active development or further development of the franchise network in a large region or in a whole country.
Granting a master licence guarantees the local presence of the brand. Franchisees will receive access to local market expertise which guarantees a rapid road to success. In this way, international expansion is driven both from a qualitative and a quantitative perspective by all partners working hand in hand.
This 3-tier franchise system consists of the master franchisor, themaster franchisee and the franchisees, in the individual destinations, who are independently selected and managed by the master franchisee.
The master franchisee therefore assumes the double role of a franchisee and a franchisor. .
The crucial key success factor for a master licence are the entrepreneurial talent of the master franchisee as well as a personal connection with the culture of the respective country, which will determine and guide the concept to be introduced before it can be applied to the development of the local markets and passed on to the sub-franchisees.
Are you interested in a new entrepreneurial challenge?
Then why not become part of an internationally renowned and continuously expanding brand?
Learn more about the available destinations and contact us today!